A Closer Look:
The New Scotland Spirits Case Study
... "Craig Shufelt epitomizes why working with a marketer who knows the community is critical."
The challenge with any client is adhering to their established brand while also moving the vision forward. The collateral materials needed to be produced included a tri-fold brochure, multiple rack cards themed in Design, branded coasters, staff business cards, local advertising on placemats as ads and a post card Design for local table top displays.
For the solution we created a branded image through specific custom photography and combined those photos with an already established logo and localized label design per spirit. The local backdrop of the Helderberg Mountains gave us the natural canvas to portray that image creatively in Design of each printed hardcopy that was produced.
The results were a well executed brand package that the client still utilizes today at every opportunity to reach a potential customer. For example, at niche spirits tastings, farmer's markets, vendor fairs and focused local retail businesses that showcase their "New Scot" tasty spirits.
» Related Work
Craig Shufelt epitomizes why working with a marketer who knows the community is critical. Craig is diligent and loyal; he made my company’s imperatives his own, and invested considerable time trying to understand our business (demographic, product line, brand positioning) so he could create the right promotional products to target a region with which he’s personally familiar. Craig repeatedly went above and beyond the design work he performed to facilitate networking opportunities on our behalf. In the nascent stages of our growth, Craig was instrumental in publicizing our existence and offerings… and he’s so integrated in the local area that he can secure targeted promotional opportunities that bigger firms cannot.
Jesse S. Sommer – Owner, New Scotland Spirits
The collateral materials Designed and printed were produced for New Scotland Spirits. These include:
- tri-fold brochure
- multiple rack cards themed in Design
- branded coasters for spirits
- staff business cards
- local advertising on placemats as ads
- a post card Design for local table top displays.