Once you arrive at a vision of what your company wants to communicate, the next step in the process is a graphic design solution or corporate identity package that reflects your business goal. A solution that is aesthetically practical, and uses solid principles of graphic design. A complete balance of form and functionality (actually using the printed product). Design elements promote the story of your business and make it easy for a customer to respond: i.e., the sale! visit the store, purchase the products, etc.

A corporate identity package (a combination of printed products and often an association with the website as well) should always be consistent from item to item, thoughtfully and creatively designed, and professionally produced. It is, after all, often the first impression a potential customer has of your company. Make it eye-catching... It counts!