Articles, Announcements and Special Events

(03.05.08)
» Marketing: The Shufelt Group Designed a flyer and promotional patient letter for a bulk-mailing project to market to patients, for The Albany Multi-Medicine Group. The letters are used to promote new technologies, (decompression therapy), and the chiropractic and physical therapy aspects of the practice that truly has it all, AMMG.


(02.21.08)
» Marketing: The Shufelt Group recently completed a successful project with Rifenburg Companies. The combination of a pocket folder, along with informational brochure, within the same full-color product, was the right solution to package future RFP’s going out for bid. Ten (10) customized Case Studies were also written to match the folder Design and were presented within the folder itself for a professional looking identity.


(02.05.08)
» Web Design: The Shufelt Group will launch the website for Cathedral Sound Studios shortly. A completely custom design of the site is being developed and a new maintenance plan is underway.


(01.25.08)
» Photography: The Shufelt Group recently conducted a photoshoot at 74 State Street in Albany for the Prestige Hospitality Group. Custom shots will be used, in display, for self-promotional bios on the internet.


(06.20.07)
» Signage: The Shufelt Group completed signage for the Scenarios Restaurant located at a second location in the Best Western Albany Airport Hotel, on Wolf Road. A clean "etched" look on the glass doors, speaks to the style and quality one experiences while eating in one of the Scenarios venues.


(06.04.07)
» Marketing: The Shufelt Group completed a custom, tri-fold, brochure for the Albany Multi-Medicine Group. A self-promotional brochure, with relative photography markets them as the full-service, chiropractic and physical therapy center, that they pride themselves on.


(03.16.07)
» Multimedia: The Shufelt Group completed a multimedia/video project for the Comfort Inn & Suites, of East Greenbush/Albany. A self-promotional DVD video was compiled to showcase the excellent facility of the area hotel. The Comfort Inn & Suites are able to cater elegant weddings in their banquet hall and lounge and this DVD helps to reiteriate that aspect.


(03.03.07)
» Marketing: The Shufelt Group completed a print-to-web project for MEM Financial Solutions. The 5.5" x 11" color postcard, printed for each potential MEMfs.net Real Estate client, is associated with a website/URL unique to each client. The targeted client may then see content tailored specificially to his/her needs as a potential investor/mortgage client.


(01.04.07)
» Marketing: The Shufelt Group designed full-color custom calendars, including staff photos, for GE Plastics, Selkirk. GE Plastics has celebrated it's 40th anniversary this past year wanted to produce a quality piece to give to their employees and some past retirees. The calendar became a timeline over the years, with some photos, a before-and-after, when the plant was initially being built.


(10.20.06)
» Photography: The Shufelt Group recently conducted a photoshoot at the Holiday Inn Express in Clifton Park.
Custom shots will be used, in display, mounted for self-promotional conferences and meetings.


(06.10.06)
» Marketing: The Shufelt Group Designed a New York State Police Recruitment Sales Brochure for Rosen’s Uniforms
The brochures are used to list sales of police equipment and personal gear used by the new recruits out of the training program.


(04.15.06)
» Web Design: The Shufelt Group launched the Best Western Albany Airport Hotel website. A completely custom re-design of their existing site was developed and a new maintenance plan is underway.


(03.01.06)
» Web Design: The Shufelt Group launched the Voorheesville Central School District website. A completely custom re-design of their existing site and initial web maintenance work has just begun.


(01.03.06)
» Marketing: The Shufelt Group designed 1,000 full-color custom calendars, including on location photography in Durham, NC., for Park East Sales, Inc. a smaller company of parent Rifenburg Construction. The calendar is now in its third annual issue and continues to be a marketing success.


(12.23.05)
» Marketing: The Shufelt Group designed 1,000 full-color custom calendars, including real estate photos, for MEM Financial Solutions. Future mortgage and lending clients will receive a promotional pcaket with each new deal.


(12.09.05)
» Marketing: The Shufelt Group designed 25,000 full-color custom brochures, including an on-location hotel photo shoot, for the Clarion Hotel of Albany. The brochures will be distributed throughout the Northeast and focus on the exceptional value and newly completed style of the hotel, formerly the Quality Inn, which has undergone a complete renovation, late last year.