... what the "group" is all about... we have one response:
it's about you, our clients.
Once you arrive at a vision of what your company wants to communicate, the next step in the process is a graphic design or corporate identity package that reflects your business and that is aesthetic, practical, and uses good principles of graphic design.
Elements may include logo development; stationery including letterhead, envelopes, business cards, mailing labels, and pocket folder; perhaps a brochure, annual report, calendar, or direct mail piece that tells your company's story and that makes it easy to respond to customer requests.
A corporate identity package should always be consistent from item to item, thoughtfully and creatively designed, and professional produced. It is, after all, sometimes the first look a potential customer has of your company.