Case Study » Clarion Hotel of Albany

“Re-Designing a website that is easy to navigate and provides accurate information, well that’s our specialty. . .”

The Clarion Hotel of Albany contacted The Shufelt Group in 2005, to re-Design an existing web site and help launch their new marketing campaign. Designing a new site that is easy to navigate and provide accurate information is our specialty. Spending the time it takes to complete a re-Design doesn’t have to cost thousands of dollars. That is why fitting this project into a minimum budget became a “no brainer” With the transformation of the hotel from the Quality Inn to a Clarion Hotel, the multi-million dollar renovation needed just a little marketing. Style. Upscale. Exceptional. Well, that's the Clarion Hotel of Albany, New York.

Customer Business Profile

Solution details
The necessary solution was to completely re-Design the web site, to add functionality and to allow customers an instant way to identify with the hotel and everything it has to offer. Added functionality included an updated menu of Scenarios restaurant, new photos, banquet hall facilities as well as meeting rooms and a conference center, together are a highly important showcase.

Benefits
The benefits of the new re-Design allowed time for a study of comparision to other hotels and organizations. Marketing the benefits the hotel has to offer is easy when the amenities and guest services seem endless. The Scenarios restaurant is also one of Albany's best kept secrets. Great food and classy atmosphere are only a few reasons to dine in the hotel.

Industry
Hotel and restaurant
Weddings, Meetings, Conference Center, Bannquet facilities and much more.



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